Mizuno New Logo (MRB) for 2007 baseball products
Do you know Mizuno has changed their logo on their baseball products this year from Big "M" mark to MRB (Mizuno Run Bird)? Which one do you like better? It seems quite many Japanese ball players prefer the big "M", especially on bats and gloves. Is it just because they are not used to the new logo? Or the big "M" looks stronger than the bird?
One reason why Mizuno has changed the logo is their strategy for their international business. Mizuno had different logos for different brands for many years. In order to broad their business in foreign countries in the coming years, they decided to unify the logo. You will see only the MRB mark on Mizuno products in any countries, not only baseball products but also swimming items, Judo uniforms, other athletic outfits, etc.
Well, whenever new thing comes up, it takes time to get used to it. Once you get used to it, you come to like it, don't you?