
Is this Japanese PROSTATUS too expensive?
We sell baseball gloves. Maybe 15 to 20 gloves a month. People who don't play baseball understand ballplayers cannot play baseball without a glove, but I bet they would be surprised by the price of high grade, so called "pro model" gloves, especially made in Japan.
I looked into the American websites where baseball gloves are sold through internet. The average price of upper grade gloves is US$200.00 - 250.00. Here is an example. How much do you think is the glove of this picture (Zett PROSTATUS 2007 new model)? It is about US$360.00! Wow! Expensive isn't it?! So what is the difference between $200.00 and $360.00? The answer is "quality"! I know this answer is simple and ordinary. But I can't find another appropriate word to express it. One of our customer who bought the same model as the picture sent me email saying, "...out of the box, the craftmanship and detail are easily seen, like a very expensive shoe and seems to smell different from the gloves I have had in the past...super stiff foam or something in the thumb and pinky fingers are the same stiffness which tells you the glove maker intended on this glove lasting and keeping its shape for a long time and protecting your fingers at the same time!!...so on. " I was impressed by his synopsis. He checked and sensed all the details as soon as he looked at the glove in his hands. Now he is a happy man with his new glove, which costed $360.00. He said the glove is worth it!
It is difficult to show this kind of difference with pictures. Gloves look almost same on pictures. This is my challenge. In case I sell Japanese sporting goods through internet, not over-the-counter, how do I express the differences in qualities of the products? Only pictures, customers cannot look directly, touch or smell. How can I make ballplayers be willing to pay $360.00 for a Japanese glove?
Homepage: http://homepage2.nifty.com/us-sports/

1 Comments:
At first I just think it is because japan has the highest living cost in the world and japanese gloves are nice looking..
the qulity is really good compare to US ones.
Post a Comment
<< Home